The Travel Corporation (TTC) is proud to announce its Diamond Sponsorship of the UN International Year of Sustainable Tourism for Development 2017, in partnership with the World Tourism Organization (UNWTO) for the duration of 2017.
Recognizing the fundamental value of the global tourism sector as a lever for development of nations economically, socially, culturally and environmentally, the United Nations 70th General Assembly designated 2017 as the International Year of Sustainable Tourism for Development, framed within the context of the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs). The International Year aims to support changes in policies, business practices, and consumer behavior towards a more sustainable tourism sector that contributes to SDGs.
As a leading global travel company, TTC is on a continuing journey to ensure the environment and communities we visit remain vibrant for generations to come. Through the years, our portfolio of brands and businesses, and alongside our TreadRight Foundation, TTC has supported more than 40 sustainability projects in nearly as many destinations across the globe. Our guiding principle is to encourage sustainable tourism development through conservation, leadership, and support for communities.
In supporting the International Year of Sustainable Tourism for Development as a Diamond Sponsor, TTC recognizes the importance of continually pushing the agenda forward with our travelers, partners and employees, in the interest of helping to advance the positive transformation of the travel and tourism industry.
“We were eager and honored to support the UNWTO in this latest initiative because we recognize that our sector has a tremendous opportunity and responsibility to drive sustainable development around the world,” says Chief Executive Brett Tollman, The Travel Corporation (TTC). “In 2017, we look forward to helping mobilize industry stakeholders and educate policy-makers as well as the general public about the value of tourism to bring about positive change
"2017 is a unique opportunity for us to promote the contribution of tourism to achieving the future we want – and also to determine, together, the exact role we will have tourism play in the sustainable development agenda, to and beyond 2030. Promotion, however, must be mirrored by action. Central, therefore, to the success of 2017 as the International Year of Sustainable Tourism for Development is providing inspiring examples in leadership of tourism businesses across the globe - leaders demonstrating on a daily basis their commitment to the promotion, protection and preservation of destinations, working to reinforce tourism as a force for good,” says Secretary General of the UNWTO, Dr. Taleb Rifai.
“For this very reason UNWTO is very proud to have The Travel Corporation as a partner of International Year. Across three generations of Tollman family leadership, TTC through its business and its TreadRight Foundation has evolved to become a reflection of excellence in delivering traveler experiences that are grounded in the core principles of social, economic, cultural and environmental sustainability. Great admiration is also held for their efforts in building traveler awareness around the positive impact that travelers themselves, can make on the communities and places they visit. I look forward to working with TTC throughout 2017, and I thank the Tollman family for their unwavering commitment to UNWTO and the principles of sustainable tourism."
This year the global UN system, and global community at large, will promote tourism’s role in the following five key areas:
(1) Inclusive and sustainable economic growth
(2) Social inclusiveness, employment and poverty reduction
(3) Resource efficiency, environmental protection and climate change
(4) Cultural values, diversity and heritage
(5) Mutual understanding, peace and security
A full program of activities was unveiled by the UNWTO on Jan. 18, 2017 on the occasion of the Opening of the UN International Year of Sustainable Tourism for Development at UNWTO Headquarters in Madrid, Spain.
TTC joins several other travel and tourism organizations from around the world as the first sponsors to join the UNWTO to support the program of activities of the year.